Look at what church and community leaders are saying about the mission and the vision of VIRTUE WORKS MEDIA:
“I highly recommend VIRTUE WORKS MEDIA as a uniquely valuable online resource for connecting parents and teachers to virtue forming books and films. Stories are powerful tools for teaching and fostering virtue in our children and young people. This resource will provide connections to the right story for a particular virtue for a specific age level. The rating system is rooted in a solid Catholic theology of virtue. Virtues are universal and this resource will not only benefit Catholics but other Christians, and in fact anyone interested in connecting children and teens to virtue forming stories. I encourage others to support this valuable work.”
– John L. Gresham, Ph.D.
Director, Pontifical Paul VI Institute of Catechetical & Pastoral Studies
Professor of Systematic Theology, Kenrick-Glennon Seminary, St. Louis, MO.
“Cathy Gilmore asked me, as a friend, to look over the financial plans for VIRTUE WORKS MEDIA. I found her numbers reflected a prudent start-up financial plan for a valuable, financially self-sustaining, ministry.”
– CPA, CFO for a major Catholic Organization
“I have been able to witness the evolution of VIRTUE WORKS MEDIA from a well-intentioned good idea to its current state: a substantial and innovative tool to assist parents in actively directing virtue formation within their family.”
– Member, Board of Trustees, Major Catholic Foundation
“The charity and adaptability that Cathy Gilmore has demonstrated in considering, processing and implementing new information in regard to technology is a strong foundation for the decision-making and leadership needed in a technology-based ministry.”
– Former CIO, Scott Trade
“The VIRTUE WORKS MEDIA user experience design is a smart plan to leverage social media techniques, search engine optimization and creative design components to meet the needs of many types of visitors and deliver valuable information in an enjoyable way.”
– Information Technology Strategy Consultant, Major Investing Corporation
“We believe there is inspired strategy behind this amazing plan to promote virtue-rich reading and entertainment, and to build knowledge and appreciation of virtue in each person who uses the VIRTUE WORKS MEDIA online platform.”
– a husband and wife, who work as the Global Branding Lead, Major Chemical Company and Director of Annual Fund & Corporate Engagement at a prominent private Catholic High School
“As a practicing Catholic psychologist involved in family counseling for many years, I know that today’s Catholic family is assaulted by a culture that seems to undermine what the Church is trying to accomplish for family life in Christ. VIRTUE WORKS MEDIA is a uniquely creative methodology offering us concrete ways to help our families become more happy, healthy, and holy.”
– Dr. Richard Johnson, PhD., PCSG
Psychologist, Educator, Founder: The JOHNSON Institute
“It has always been said that the purpose of literature is to delight and to instruct. The problem is that some literary works are perhaps enjoyable but not edifying; other works are instructive but not fun to read. VIRTUE WORKS MEDIA will provide high-quality resources for families, teachers, clergy, and librarians that accords with a Catholic sensibility and will engage the interest of readers.”
– Joint statement from two librarians from a Private Benedictine High School
Here are some impressions from folks who have experienced VIRTUE WORKS MEDIA pilot testing firsthand:
“As a seven member faith-filled Catholic family, actively involved in our parish, I’m kind of embarrassed to say that before Cathy Gilmore’s introduction of VIRTUE WORKS MEDIA, I don’t know that I ever really talked to my kids about virtue. What I’ve come to realize is that understanding and living a virtuous life is what we are called to do. If we don’t know or even talk about virtues within our families we can’t begin to fully understand our mission as Catholics. The VIRTUE WORKS MEDIA Programming is helping every single one of us get to heaven. I not only think more about the books, movies and music my children are choosing, but also the books, movies and music I’M choosing as well.”
– Pilot Test Parent for several Virtue Works Media Initiatives
So many books in the school library are noted as “Award Winners” and yet many perfectly good books contain ideology that is not consistent with our faith. I look forward to books being highlighted through the VIRTUE WORKS MEDIA program for their spiritual content as well as their literary content. I believe that pointing out these books will start our kids recognizing and choosing media that is good for their soul.
– Pre-School Educator and Pilot Testing Parent
“I so believe that teachers need to read to their classes daily. Offering teachers and families a simple and easy way to find and read books of faith and virtue to the children is powerful. This can make such a difference in my students’ lives.”
– Principal, Catholic Parochial School, Ferguson MO
“I’m so excited at the prospect of having an easy-access place to reach both Catholic and non-Catholic works of virtue filled literature; a safe place where kids and families can go to deepen their sense of virtue through storytelling. This is huge—like virtue delivered through I-tunes. The voice of modern culture is everywhere around us. VIRTUE WORKS MEDIA can give a parish a way to come together with a collective voice and develop a parish culture of virtue that truly enables us to ‘be in the world, but not of it.’”
– Catholic Priest, Associate Pastor
“There seems to be a growing need for clarity in our culture concerning what is of value and what is simply toxic. I think conceptualization of rating materials proposed in the plans for VIRTUE WORKS MEDIA according to what kinds of virtues are displayed within them along with the overall quality of these materials is certainly aimed at guiding families through the fog of modernity. I am excited to see how families can use the system to seek and find the things that are “good for edifying, as fits the occasion, that it may impart grace.” Ephesians 4:29.
– Catholic Priest, Parish Pastor
“Virtue Fired UP!” summer reading has been something my 4 older children have really been excited about week after week. I can see the progress they are making noticing virtues within the reading but they are also recognizing when they happen to see, hear or read something that lacks virtue and then turning away from it. My younger 3 have really enjoyed when the older ones take time to read aloud to them as an Act of Mercy.
– Virtue Fired UP! Middle School Book Club Pilot Test Parent and VWM Program Advisor
“We LOVE the Virtues Powers Point Game! It has really helped me as a mom to encourage my children (7 and 4 years old) to recognize the virtues that they can practice each day. Even when we haven’t played it actively for a while, I still hear my boys saying “this was a Kindness bead’’ or asking me ‘’ which color is it when I…?” They love the rule that a Virtue Power Point can never be taken away 🙂 which has really helped me to be more focused and appreciative of their good intentions and behaviors rather than pointing out their errors.
– Virtue Powers Points Game Pilot Test Parent
“My child came running down the stairs the other day to “tattle” on her sibling for doing something good! What a great way to use tattling in a positive way…so that both children could receive a virtue point.”
“I love all aspects of the Virtue Fired UP! Middle School Book Club Program for the way that it provides a starting ground for viewing all media. My oldest two have loved the book club and come home excited each week. All of them have enjoyed all of the “mobile library” books as well. Having the virtues readily available has also lead to many good discussions about some not-as-virtue-based media and the positives and negatives of viewing those shows or reading those books. It provides a basis to help them decide on their own what is good material without me having to play “bad guy” and ban it. It also gives me a little more comfort in knowing that even if they do read something, they are questioning and filtering it themselves. Two thumbs up! 😉”
– Pilot Test Parent for several Virtue Works Media Initiatives
So what is the “back story” of VIRTUE WORKS MEDIA?
Early in the Year of Mercy, 2016, out of a mother’s desire to help her 11 year old son find and enjoy books and movies that would help him grow in faith and virtue, the ministry of VIRTUE WORKS MEDIA was born. She was concerned that every other rating system for movies and media were based on warnings about the degree of offensive content included in a title. The status quo ratings invited a forbidden-fruit, coming-of-age sense in children, who couldn’t wait to be old enough to watch, play or read MORE offensive content. After extensive research, she developed not only a new positive, virtue-based, rating system that can be applied to all forms of entertainment and media, but also an innovative non-profit organization creating an array of simple and effective resources to support the growth of family habits of virtue.
Cathy Gilmore, as Founder and Executive Director of VIRTUE WORKS MEDIA, continues to guide this innovative effort with experience as an educator, published children’s author, passionate Catholic parent, and merchandising and marketing professional. You can visit and follow Cathy at www.CatherineCGilmore.com to stay informed about what is developing in this ministry as it emerges.
VIRTUE WORKS MEDIA is designed to help parents and grandparents, parishes and schools cultivate a culture of virtue in their homes and communities. Perhaps most importantly, by enabling families to look at all their entertainment and media choices through the lens of virtue, children and adults will become what they consume as VIRTUE is increasingly their touchstone for daily living.
Cathy has collaborated with Dr. Richard Johnson, PhD. www.senioradultministry.com to incorporate his paradigm of virtue, as expressed in his model of Spiritual Personality (which integrates centuries of Church understanding about virtue with modern understanding of human behavior) as a foundational part of the VIRTUE WORKS MEDIA vision. This gives our methods a spiritual depth and practical usefulness unique among all other virtue formation, evangelization or cultural renewal programs.
We are still in the opening pages of the story of this ministry. Awareness and anticipation are building.
As this endeavor grows, establishing The Virtue Literacy Project to focus on virtue in action is a big priority. With the help of St. Louis broadcasting legend Zip Rzeppa, whose non-profit experience and personal generosity is unparalleled, and others… perhaps like YOU, God will be able to feed so many hungry souls through the online tools and practical inspiration of VIRTUE WORKS MEDIA.