Early in the Year of Mercy 2016…
out of a mother’s desire to help her 11 year old son find and enjoy books and movies that would help him grow in faith and virtue, VIRTUE Inc. was born. Rather than what you might expect, the abbreviation Virtue Inc. is short for Virtue Incarnate. Helping each of us grow more and more like Jesus, who truly became virtue incarnate for us, is what this endeavor is all about.
VIRTUE WORKS™ is the premier brand of Virtue Inc. developed under the leadership of that concerned mom: Cathy Gilmore. Cathy’s experience as an educator, published children’s author, passionate Catholic revert, and merchandising and marketing professional uniquely suits her to guide this innovative effort. As a published author, she received much advice about building a professional platform: blogging, social media engagement, speaking, teaching and more. But, through VIRTUE WORKS™, she’s building a platform for everyone!
Catholic authors and movie makers will have a vehicle to become more easily discovered. The Catholic bloggers and news sources will benefit as new readers will find reliable information from their professional reviews. Parents, grandparents, teachers and individuals will have a simple way to find the “good stuff” in the reading and entertainment world. And through VIRTUE WORKS™ events and programs, parishes and schools will be able to offer enjoyable ways to cultivate a culture of virtue in their community.
Cathy’s collaboration with Dr. Richard Johnson, PhD. www.senioradultministry.com to incorporate his paradigm of virtue, as expressed in his model of Spiritual Personality (which integrates centuries of Church understanding about virtue with modern understanding of human behavior) as part of VIRTUE WORKS™, gives it a spiritual depth and practical usefulness unlike any other faith formation, evangelization or cultural renewal program.
As the organization of Virtue Inc. grows, establishing The Virtue Literacy Project to focus on virtue in action is a big priority for Virtue Inc. With the help of St. Louis broadcasting legend Zip Rzeppa, whose non-profit experience and personal generosity is unparalleled, and others… perhaps like YOU, God will be able to feed so many hungry souls through The Virtue Literacy Project, VIRTUE WORKS™ and VIRTUE Inc.